DURING Pride Month LGBTQIA+ activists have emphasised the need for inclusivity and understanding. This was after retail chain Woolworths received a backlash on social media for its Pride Month campaign.
As part of International Pride Month in June, Woolworths stores sported the colours of the pride flag and encouraged people to “Be an Ally”. Woolworths embarked on online and social media initiatives and produced a collection of pride-themed apparel and accessories.
It also pledged to donate part of