Tesla’s Magic Has Been Reduced to Its Chargers
When you first drive a Tesla, there’s a moment when you just get it. For me, it was cruising around Detroit in a Model S about seven years ago and feeling that instant, supercar-crushing speed without the engine roar that usually accompanies it. Instead of an array of dials and buttons, I worked its controls through a giant touch screen, and used its Autopilot system to help with the monotony of long highway drives. When the Model S debuted in 2012, most other electric cars were impractical, souped-up golf carts. Here was one with sports-car acceleration that didn’t skimp on luxury, either.
That revelatory Tesla moment? These days, you can have it in a Hyundai, a Ford, a Mercedes, or countless other cars. The playbook Tesla wrote is than they once did.
