wpride campaign
WOOLWORTHS will not buckle in the heat of the backlash over its WPride campaign supporting the LGBTQIA+ community.
Brand experts said yesterday the retailer was able to make bold statements and take strong positions because of its reputation.
“Brands like Woolworths can take a stand, and stand with the LGBTQIA+ community regardless of the backlash it may bring. Smaller brands tend to make safe stances. They will be generic and rather say they stand with ‘everyone’ because they risk their reputation because they have not gained the trust of people as yet,” said brand expert, influencer and
