When Beyoncé attended the 59th Grammy Music Awards in 2017, she wore a series of creations designed by Peter Dundas – fortuitous exposure for the label he had newly launched with his husband and business partner Evangelo Bousis the same year.
Beyoncé picked up the award for Best Urban Contemporary Album for Lemonade dressed in a red sequin dress with plunging neckline; and performed live on stage styled as a gold-encrusted goddess out of an Erté fantasy. The following day, an article in The New York Times featured more column inches referencing Peter than any of the New York Fashion Week shows that had taken place in the city the same day.
In his most recent role as creative director for Roberto Cavalli, and his roles prior to that with Emanuel Ungaro and Emilio Pucci, the designer had been dressing Beyoncé for more than a decade – including the marigold gown she wore in her Hold Up video for ; the wardrobes for her Mrs Carter and Formation tours; a black and gold Pucci
