WONNY LEE & SU MIN PARK, ELOREA
Juicy Jeju Island mandarins, Bosung green tea, and Pocheon jasmine are just a few of the specially sourced ingredients that highlight Elorea’s Korean heritage. Founded by Korean-American couple Wonny Lee and Su min Park, the brand’s core scents are named after the very foundational concepts of Earth, Water, Fire, and Heaven. As a lifestyle and fragrance label—it offers candles and hand creams, too—Elorea aims to bring Korea’s centuries-old tradition of scent as a method of self-expression into the modern age. In this process, the brand highlights the East’s influence in an industry long
