Mountain biking is a violent sport. If we’re not blowing up corners, we’re smashing through rock gardens or hucking our meat. It’s so violent that we wear body armour. All things going well, the bikes take most of the punishment, and they aren’t cheap.
It was a conundrum faced by Callum Rostron, a Mancunian who followed a girl to Whistler on holiday and never left. With a thriving auto body business in the UK that he’d taken over at the tender age of 21, it was inevitable that he’d use his skills to customise his Specialized Demo.
Typically, the painstaking paintjob lasted just one trip to the Whistler Bike Park. It was trashed and there was no other option but to strip it down and start again. What he needed was the type of plastic film protection he’d seen used on cars for about 20 years. He searched online, but found nothing specifically for bikes,
