The number of people concerned about their health and wellbeing has rocketed since the pandemic began. The stats are legion but among them, 80% of those surveyed by Public Health England in 2020 — in the first year of Covid-19 — reported wanting to change their lifestyle in 2021 to become healthier. Meanwhile, an Ipsos study in 2021 noted that 62% of Americans believe health is more important to them than before the pandemic. And this has, as countless more reports will attest, changed the way many of us want to travel.
Just over a fifth (21%) of global travellers are currently travelling for health- and wellness-driven reasons according to the 2022 Travel Trends research by luxury travel network Virtuoso, conducted jointly with YouGov. And its findings suggest this is likely to grow in 2023, with 29% of global travellers stating interest in travelling for wellness reasons in the future. Trends include travel to reconnect — with friends, family, partners or children — and a growing focus on sleep wellness. The research notes ‘the rise in apps like Calm and Headspace permeating travel products, providing flyers the ability to
