When a crisis occurs (an economic recession, a natural disaster, a health emergency, or an armed conflict), it is essential to establish an appropriate communication process between central governments, emergency response agencies, and the public. The purpose of such communication must be twofold. At one end it must help intensify the efficiency of the emergency response teams. At the other, it must inform the population and contain public concern.
Today, a particularly intense period of simultaneous crises is touching our world. One of its most critical vectors is an unparalleled climate crisis. Global warming is the result of the increasing concentrations of greenhouse gases in the atmosphere. It jeopardises not only the natural environment but also economic stability by increasing both the frequency and intensity of natural disasters and weather extremes, threatening global food security. Combined estimates that almost 90 per cent of all countries have seen a food price inflation of over 5 per cent between April and June), it has immediate and long-term repercussions for society, leading to poverty and malnutrition.
