'Illusion of inclusion': Diddy sues company behind his liquor brands for discrimination
Business mogul Sean "Diddy" Combs has sued the British beverage company that co-owns his liquor brands, claiming that the spirits giant Diageo has "kneecapped" his Ciroc and DeLeon labels' sales growth for almost a decade and starved them of resources while better marketing its other brands such as Don Julio and Casamigos.
Diddy's Combs Wines and Spirits LLC is alleging that Diageo treated his DeLeon tequila and Ciroc vodka as inferior "Black brands" or "ethnic brands" that should be targeted to "urban" consumers, according to a
