I live in Mexico, and my neighbor keeps a racehorse in his front yard. He is a great guy, and I was thinking of giving him a belt with a picture of his horse on it. But I couldn’t find anything like that at the local market. Which got me thinking, “How could I create something I can’t have?”
The answer was simple for Angelus Brand, America’s leading manufacturer, distributor and supplier of paints, cleaners, waxes and dyes for leatherworkers and custom shoe designers. “About 15 years ago, I saw a new market niche opening up and created the slogan ‘Create What You Can’t Have’,” says Tyler Angelos, the CEO of Angelus Brand. “It has served us well, since what we do is enable people to create unique one-of-a-kind products.”
Angelus Direct is a one-stop online and wholesale shop for everything from leather paints to cleaners. A partial list of their products includes metallic and pearlescent paint, neon paint, glitterlites, 4-coat urethane clear coat, leather dye, suede dye, mink oil, repair filler, shoe cement and, something that I really need, deodorizer.
Thirty-four-year-old Tyler Angelos and his team
