BACKGROUND Shilla Stay is an upscale business hotel brand from The Shilla Hotels & Resorts, a Korean group (named after the ancient Shilla Dynasty) which is a subsidiary of Samsung and member of Leading Hotels of the World.
The Shilla Hotels & Resorts operates two premium hotels in Seoul and Jeju under The Shilla brand, while its Shilla Stay brand launched in 2013 to attract business guests. There
