he country is well equipped to supply six categories of services on the global outsourcing market, according to a recent study by Boston Consulting Group (BCG) and Forward MENA that addresses the issue of the future of outsourcing and potential opportunities for emerging countries in the Middle East and North Africa (MENA) region. The short-term focus in Lebanon must be on customer relationship management (CRM) (including call centers), engineering design and consulting services, as well as business consulting and market research services. On the long term, the focus must be on the development of software programs and applications (apps) and similar services in addition to marketing services, and telemedicine and remote education services, said the ‘MENA Talent Map’ report. The report has identified 12 talent personas suitable for outsourcing. An employee persona is a fictional character that represents the profile and common features, characteristics, and attributes of a
