f we spend a little time thinking about what we call beginners’ courses, we might be swayed to consider how we run them. For a club struggling for income, a series of beginners’ courses can raise a considerable sum. An elite-focused club might target athletics clubs, schools, colleges or universities. More often, however, clubs are doing their best to grow membership. We will also need to be cognisant of what our beginner archers are seeking. Depending on the time of year, or the time in a person’s life, a beginners’ course might serve as a holiday distraction, a person’s new go-to activity or even, and rarely, a directed focus on chasing down athletic prowess. What makes your courses work for you may be a result of what you call them. How you go about setting up your course to make it work for you may have a significant outcome: good or not so good. The naming of your beginners’ courses may not, at first, seem important, but attendees might want to know what is expected of them after they have attended their course. If you, as a club, are not getting what you are seeking, subsequent to all that work, it may
