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  • The Guardian

    ‘Competitive femininity’: inside the wild and secretive world of sororities

    May 24, 2023 5 minutes

    In the realm of TikTok trends turned into mass cultural reality shows, few have captured attention quite like Alabama rush. For weeks in August 2021, TikTok was awash in content about the intense, highly scrutinized and anticipated process of sorority recruitment: daily “OOTDs” (outfits of the day), rush recap videos from freshly tanned and coiffed prospective new members (PNMs), and reactions to 18-year-old girls either elated or devastated by the high-stakes game of likability that is rush.

    The same process in August 2022, referred to by many as “Bama Rush season 2”, was as much a hit as season 1 – the top 5 PNM TikTok users for their videos, with individual ones surpassing even the most-watched episodes of Keeping Up With the Kardashians. But the attention had sororities wary. The New York Times on paranoia in Tuscaloosa over allegedly (but not actually) mic-ed up PNMs, and concern over a “secret” documentary made by Vice Studios and director Rachel Fleit.

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