GO BARE
Founder Jennifer Mekhaeil
Your answer to IPL hair removal at home, Go Bare is an award-winning hair-removal range to help get you hair free permanently.
THE INSPIRATION “Go Bare started as a side hustle, as I also work full-time running my accounting firm. Before I launched the brand, I was so time poor I found myself skipping salon appointments like laser hair removal. Over time, I wondered whether I could come up with a more affordable, at-home solution to beauty treatments such as hair removal, and from there Go Bare was born.”
THE UNIQUE SELLING POINT (USP) “Our brand as a collective is fun, approachable and educational. In terms of functionality, we have seven intensity levels and the handset has a built-in LCD screen, which helps navigate the process. There’s also auto and manual modes depending on which area you wish to treat.”
DESERT ISLAND PRODUCTS “I am a big believer in the Go Bare IPL Hair Removal Handset. I top up every few months. I also love our Reusable Face Pads. I use them every night to clean my face without fail.”
WHAT’S NEW “Our Repair Cream has just launched. It is an intensely cooling cream that hydrates while providing instant relief to stressed skin after hair removal. It’s the ultimate BFF to any hair removal process, such as zapping, waxing or shaving.”
THE GOOD AND THE BAD “I’ve always had a creative side that I haven’t been able to explore within the accounting space. Because of Go Bare, I now spend my days being creative and working on something I’m passionate about, which is such a thrill. The late nights and stressful decisions certainly aren’t my favourite aspect of the job, but they’re all part of what running a business entails.”
“We saw huge demand when the salons shut during Covid and it continued once we began being stocked in retailers such as Priceline and Shavershop and different online marketplaces like The Iconic.
