If you haven’t been closely following the world of streaming media, you may have missed the major changes in the past year. Following a particularly bad financial quarter at Netflix, the entertainment industry collectively decided they were done spending huge sums of money to establish new streaming services.
The gold rush is over and the rules have changed. One of the biggest changes is that Netflix, which for years refused to even consider offering advertising on its platform, instead announced it. And the results are in: Netflix already money from a subscriber who’s viewing its ad-laden version than it does from a subscriber who’s signed up for a more expensive ad-free tier.
