At the time 3D World was making its mark on the magazine landscape, visual effects in the digital arena were seeing the rapidly emerging importance of previsualisation, also known as previs for short, as a tool with which to determine the storytelling choices and bigger aesthetic qualities of a given project.
Digital has allowed the visual languageago described as “the temporal cadences” of a scene or sequence, is now a standard part of the process of visual effects studios. As such, studios have often found themselves increasingly involved in working with directors to determine the overarching visual language of a given film or television project, rather than only the dynamics of a particular scene or sequence within them.
