What if the next (cool) thing to do was to do things more simply? If simple was synonymous with better, or better synonymous with simple?
Every year and season, we look to raise the bar and find new challenges as we push limits with new rapids, bigger tricks, and taller waterfalls. This drive for progress is part ofthings on a bigger, grander scale, forgetting there is also progress and challenge to be found in doing something more simply. Simple, after all, doesn't mean easy.