YouTubers Logan Paul and KSI released their drinks brand, Prime Hydration, in January last year.
One year on, Paul said the drink had generated $250 million (about R4.5 billion) in retail sales worldwide, with $45m of that in January this year alone.
In the UK, there have been purchase waves across the country, with stores constantly selling out of restocks. The popularity and shortage of Prime led to buying restrictions set by supermarkets, with some