“It’s one thing in 2020 selling $2,500 pounds and then another thing in 2021 selling $1,200 pounds.”
-Michael Strupp
As California’s cannabis industry saw the price per pound crash in recent years in both the legal and traditional markets, Wood Wide High Craft has used its love of the game and awesome pot to push on as one of Mendocino County’s few success stories.
I first linked up with Wood Wide’s co-founder Michael Strupp at Northern Nights Music Festival in Humboldt County last year. The festival was the first ever to have legal onsite sales and then in 2022 became the first to have a dispensary at every stage. Even with all the weed in the heart of the redwoods, Wood Wide’s flowers held up with the weekend’s best. This was especially the case for their Biscotti, which is among the top renditions of the strain in the state.
Strupp and fellow co-founder Ryan Birchard have as much of an Emerald Triangle origin story as it gets. The
