The views expressed in our weekly opinion piece do not necessarily reflect those of Farmer's Weekly.
Justin Platt has been involved in the agricultural services industry since 1979. He is an active participant in industry bodies such as the Fertilizer Association of South Africa and Potatoes South Africa. He is also one of the few Southern Africanregistered consultants for Brookside Laboratories Incorporated in Ohio, US.
"Traceability has become a crucial element of food safety and quality assurance in agriculture. International governments and consumers are increasingly concerned about the safety and validity of claims about the produce they import and consume. The food supply chain is complex, and a lack of transparency and technology solutions in the supply chain
