The Atlantic

The Free-Returns Party Is Over

Generous return policies lured Americans to online shopping. Now who pays?
Source: Illustration by Erik Carter / The Atlantic

If you’ve recently tried to return something you bought online, getting your money back might have gone a little bit differently than in the past. Maybe you received a store credit when you thought you were due a full refund. Maybe the retailer encouraged you to return your ill-fitting dress to one of their stores or, for reasons that are not at all clear, to your local Staples. Maybe encouraged isn’t a strong enough word, because dropping your return in the mail instead would have cost you $7.50, even though it used to be free.

For regular people who return things here and there, these marginal policy changes can pose some perceptual challenges—is something changing, or did you just misremember your favorite stores’ rules? In all likelihood, it’s the former: Quietly, and largely unnoticed by many buyers, the returns landscape is shifting. have begun to tweak their policies: Kohl’s, the suburban mecca of affordably priced clothes and housewares, now charges for return shipping, as does REI, the yuppie mecca of camping and hiking gear. Neiman Marcus won’t charge you for shipping as long as the product is back in their hands within 15 days of when has made some tiny adjustments in its famously returns-friendly policies, charging customers $1 for dropping off packages at a UPS store if they forgo drop-off at a Whole Foods or Amazon Fresh location closer to them.

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