The Wedding Trend Couples Love and Guests Hate
Why do newlyweds seem to think people want custom wedding merch taking up space in cabinets and drawers for years to come?
During peak wedding season, the junk drawer of someone with a large family or wide circle of friends might look like the inside of a swag bag from a newlywed-themed business conference. Sunglasses, koozies, matchbooks, bottle openers. A golf ball. A deck of playing cards. Items branded with various dates, names, and cutesy slogans (“Two of a kind!”). Small thank-yous from couples whose nuptials this person has attended, customized to reflect the day they shared together. It’s a nice thought. Right?
“The spoiler alert is that no, guests do not want them,” Jane Handel, a wedding planner in New York, confirmed to me over email. I
