A lot of gimmicks come and go in the horse business. Many of them don’t stand the test of time necessary to see if they work in the equine world, and they disappear. Tonight, I’m holding one in my hand that I think is here to stay. I’m going to call it a long overdue innovation, instead of a gimmick, to give it the dignity it deserves. But first, let me tell you where it came from.
Jim Rider was raised on a farm in Oklahoma. His grandfather instilled a love of horses in him; Jim remembers learning to ride bareback under his grandfather’s supervision.
“I’ve always been interested in leather and tack,” says Jim. “I guess I’ve got kind of a disease. I can’t look at anything that doesn’t work perfectly and not try to
