Classic & Vintage Commercials

MORRISON MILKFLOAT RESTORATION

Though most people think of electric cars as the latest thing, battery electric road vehicles (BERV) have actually been around since prewar times, and had clear environmental benefits is the smog-laden cities of the 1930s, 1940s and 1950s. Unfortunately though, the concept was held back by the weight of the lead-acid batteries needed, and the only ‘industry’ to adopt electric power to any extent was doorstep milk delivery. Here, electric power had an additional benefit – it was far more socially acceptable at 5.30am than the noisy diesels of the time.

The Morrison-Electricar was at the cutting edge of BERVs, and their first vehicle was built for a local bakery in 1933. Founder Alfred Morrison had dabbled for years in various engineering projects, but by the late 1920s was concentrating on producing electric motors. These advanced designs were DC powered with a nickel frame and ran at

You’re reading a preview, subscribe to read more.

More from Classic & Vintage Commercials

Classic & Vintage Commercials1 min read
Next Month
NOW INCORPORATING MAGAZINE! For his latest restoration, Parry Davis adopted a slightly different approach! In the Ergomatic cab’s anniversary year, Bob Weir tells the story of an interesting restoration. Our series of museum visits continues with a l
Classic & Vintage Commercials1 min read
Cumberland Trunk At 20!
The annual Cumberland Trunk Run saw over 30 vehicles take to the roads of the Lake District in early September, starting off at Keswick and making the trip down through Windemere towards Kendal before having a break at the Lakeland Motor Museum on th
Classic & Vintage Commercials1 min read
Green Market
According to its labelling, this photo of The Green Market in Newcastle-upon-Tyne dates from “circa 1955.” It has, however, to be later, as the MBB registration carried by the Thompson’s Bedford S Type to the right was issued in June and July 1960, a

Related Books & Audiobooks