The Atlantic

Hotel Booking Is a Post-truth Nightmare

Buying stuff online is stressful. Reserving a room is excruciating.
Source: Illustration by The Atlantic. Source: Smith Collection / Getty.

Imagine you’re about to embark on a business trip to New York City. You want to book a hotel near the company office in Midtown. You search for hotels within your desired radius and price range, and hundreds of options appear. This should be a piece of cake.

Except it isn’t. When you click through, half of the deals advertised on the booking site turn out not to be available. You try another booking site, which appears to offer a different set of deals, many of which again turn out not to be available. You end up checking site after site, cross-referencing in an effort to establish which deals are actually the best. (, you wonder. No, .) You finally have it figured out, so you go to make your reservation, and—oops, in the time you’ve spent cross-referencing, that deal has expired.

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