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  • BBC Science Focus Magazine

    HOW TO BAG THE BEST HOLIDAY

    May 05, 2021 2 minutes
    ANDREW WILLSHIRE
    Interviewed by Dr Helen Pilcher.

    HOLIDAY PRICES ARE SET BY ALGORITHMS

    n algorithm is just a set of instructions. Companies want to maximise their profits, but they know, for example, that if they sell all their holidays too cheaply and quickly, they won’t make as much as they could have. Algorithms are used to constantly update prices according to what has

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