The Critic Magazine

The sweet smell of success

A DECADE OR MORE AGO I annual pilgrimage to the second floor at Fortnum & Mason and the Creed counter in its perfume department. That journey was (and is) always made with an admixture of pleasurable anticipation of some pampering and preening and guilty discomfiture at the exorbitant cost. Even the tiniest ampoule will set you back £145. Creed is not for the faint-scented.

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