A gap in the market
Mar 26, 2020
2 minutes
e all heard, this winter, about Gwyneth Paltrow’s marketing of a candle claimed to smell like her – well – her private parts. Ms Paltrow is a seasoned huckster in the ‘wellness’ business, and has since admitted she only made that claim because it was ‘funny’. In fact, the candle is said to be ‘a mix of geranium, citrusy bergamot, and cedar absolutes, juxtaposed with damask
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