t could have been the set of the movie—a giant, glowing orange sphere and a rolling robot camera bolting around the white sand landscape formed the backdrop to Ambush’s first runway show at Milan Fashion Week. A similarly show-stopping sphere can be found in Ambush’s new flagship store in Shanghai, the first permanent boutique outside of Japan. The label, which began offering ready-to-wear collections in 2016 and is backed by New Guards Group (the Italian luxury conglomerate whose portfolio includes Off-White, Heron Preston and Palm Angels) has proven its all-round design sensibilities go beyond streetwear, and it’s now ready to take over the universe.
