It could have been the set of the movie Dune: imagine a giant, glowing orange sphere and a rolling robot camera bolting around the white sandscape—this formed the backdrop to Ambush’s first runway show at Milan Fashion Week. The label, which began offering ready-to-wear collections in 2016 and is backed by New Guards Group (the Italian luxury conglomerate whose portfolio includes Off-White, Heron Preston and Palm Angels) has proven that its all-round design sensibilities go beyond streetwear, and it’s now ready to take over the universe.
For the autumn-winter 2022 show, Yoon Ahn, Ambush co-founder and creative director, and director