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    Q&A THE BUSINESS OF “HAPPILY EVER AFTERS”

    Apr 18, 2023 4 minutes

    NZB What sort of feedback did you get when you first decided to set up CordBank?

    JENNI: My Mum asked, “Why would you want to start something new when you already have a successful business?” But I was completely convinced that starting CordBank was something I just had to do. I was so frustrated that I couldn't bank my children's cord blood and no one else would be able to either unless I started one.

    I was 100 percent supported by my husband, who said “that sounds like a great idea” because he is the most positive person I know.

    I felt, and still feel, so passionately about establishing CordBank that

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