India Today

BRAND CONSCIOUSNESS

During what’s being called the start of a big wave for the branded luggage industry, Samsonite India CEO Jai Krishnan isn’t focussing only on leveraging the business. For him, his customers, consumers and planet Earth are equally important. In a freewheeling conversation, he talks about the brand’s efforts to succeed but also support dealers and distributors during the COVID-19 pandemic, ethos of being kind to Mother Nature with eco-friendly luggage, and what competition means to a leader.

Besides the business booming, with more than 100 per cent growth and a 50 per cent increase in sales this year, what has

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