We all know that whiskey, itself, is art. The meticulous process of distillation and aging to create a balanced flavor profile with a wide range of flavors and aromas is akin to a fine art form like painting or sculpting. But the odds are this journey ends up in a bottle, with a label clearly letting people know what to expect when they try what’s inside.
In the early days of whiskey production, whiskey was generally sold in bulk and transferred into personal flasks or jugs, so labelling was often just a hand-written name and the distillery’s location. During the 19 century, due to the commercialization of the industry, whiskey labels became more decorative and elaborate to appeal directly to consumers. Once the temperance movement began to impact sales,
