A new donor collective launches at USC, where the NIL strategy has shifted
LOS ANGELES — Last summer, as USC rolled out its initial plans for navigating the new world of name, image and likeness, the notion of boosters brokering NIL deals beyond the university's watchful eye was viewed as a potential nightmare scenario. When a donor-led collective arrived at USC by August, the university refused to even acknowledge it. Several other attempts were shot down before they got off the ground.
But any fear of deep-pocketed donors running amok at USC is now a distant memory. Sentiments toward outside collectives on campus have warmed considerably since that icy response, as an entirely different strategy for NIL takes
