Nowadays, when motor manufacturers bring out a new model, their advertising bumf bangs on about internet connectivity, powerful multi-speaker sound systems, electric charging times and range between top-ups, exciting new colours and how many cup holders it has. They portray vibrant young things whizzing around the city (no doubt between coffee shops) or partying at the beach having fun. What they don’t portray is the anxiety of running out of electricity when stuck on the motorway on a cold, rainy night with the lights, heater, wipers and demister on, or the misery of the bumper-to-bumper crawl on the morning commute, or the monotony of the twice-daily school run. That’s not glamorous and doesn’t sell cars even if it is the reality for many. You’ll also barely find the cash price as most cars now are moved out of the showroom on PCP plan or lease, as it once was. “How much can you guys (it used to be sir or madam) afford to pay a month?” Neither will you read how fast a car will go. That’s way too politically incorrect.
