Test Ride Group
What’s in a name? Is there a measure to which using an old name on a new product must comply? Or is it just a cheap goal with no rules from those masters of the dark force: marketing?
The Ford Mustang, once a V8 sportscar, is now the name on a milkfloat – I mean electric car. The Vauxhall Viva, once a family car (and great saloon racer – check out Jerry Marshall racing a Viva GT at Crystal Palace) is now a supermini; the Mini is now a bloated pig; and Triumph Bonnevilles now rarely break down, brake, corner and start with a – button.
Gold Star is one of those coffee-table names branded
