Money Magazine

Pizza maker feels the heat

In an inflationary environment, the most important attribute a company can possess is pricing power – the ability to pass cost increases onto customers without a resulting drop in demand. This, in turn, depends on the value offered by the company's products.

We've always reckoned that Domino's scores well in this area, at least in a relative sense. Its fortressing strategy, whereby it has built a dense network of small stores, ensures that delivery is quick (and therefore cheap) and that the pizzas arrive in the best possible condition.

This gives

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