How's your Spanish? Perhaps you already know that the phrase ‘Soy mayor, no idiota’ means ‘I'm old – not an idiot.’
It is just over a year since Carlos San Juan, an 80-year-old doctor from Valencia, came up with the phrase, as part of a Quixotic campaign to persuade banks to respond to customers who wanted to deal with a human being rather than a machine.
He was prompted by the closures of thousands of bank branches across the country, just as has
