Whisky Magazine

ELEVATING THE ARTFORM

There is something particularly special about being pulled into someone else’s world. No matter the medium, be it a painting, a song or a novel, the artist wants their work to lift you out of the material world and set down in theirs, even if it is just for a moment. That is the real goal for anyone creating something for other people to consume.

Of all the art forms there are, cinema might just be the most immersive. Filmmaking, like whisky production, appears on paper to be a deceptively simple process, but it’s the small intricacies that set it apart. Back when physical film stock was used, before the transition to digital formats, a film was composed of individual still images; 24 of these would flash by every second to create the impression of movement (hence the early cinematic moniker 'moving pictures'), allowing a story to be told. Like converting barley grains into single

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