In 2011, my younger brother Dan went missing. I expected my family to get the kind of police resources that you see in movies, but there was no police search or assistance. We quickly realised we would have to turn to the public for help. At 26 years old, I quit my job and started what became the biggest social-media campaign of its kind in the world at the time. It really challenged the stereotype Australians had around missing persons – Dan was from a loving home and was a very handsome, wholesome 24-year-old guy. There was nothing dark about his background.
The majority of missing loved ones because there was a complete lack of guidance. That blew my mind. In early 2013, I founded Missing Persons Advocacy Network (MPAN) to fill that gap.
