01 The Virtual Will Become Material
App-based training is still popular, but with more of us WFH, there’s a rising need for human connection. Peloton reopened its London and New York studios last year, while workout app Fiit is partnering with gyms to offer digital workouts compatible with their kit. There’s also Safe Sweat in Canada – a new gym concept with private suites where users can train along to a library of videos.
02 CARDIO'S POPULARITY WILL GAIN MOMENTUM
The pandemic saw an increase in outdoor exercise, like hiking, running and cycling. And while the squat rack is back, “those [cardio] activities have continued to be among the mostlogged by Whoop members,” says Will Ahmed, founder and CEO of the wearable tech company. Cardio is regaining gym ground, too. “Classes using equipment such as air bikes, SkiErgs and treadmills are more popular, as
