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  • Los Angeles Times

    Viral estate sale bears (chaotic) witness to the downfall of a corporate girl-boss brand

    by Sonja Sharp, Los Angeles Times Mar 31, 2023 4 minutes
    People move their items for purchase while waiting in line with at The Wing Going out of Business Sale on Saturday, March 25, 2023, in West Hollywood, California.

    Some came seeking glory. Others, a velvet couch or a La Marzocco espresso maker.

    But most shoppers who flocked to the viral estate sale at the Wing in West Hollywood over the weekend were there simply to bear witness, as a brand built on the aspirations of Instagram was dismembered by the vultures of TikTok.

    "I used to take meetings here," said Caroline Wimberly, 29, who spotted the sale on the popular video app. "Even if things are out of budget, it's a spectacle."

    With its millennial pink office furniture and $13 "Fork the Patriarchy" grain bowl, the Wing was once a byword for women's ascendant economic power, a femme-focused WeWork whose girl-boss aesthetic and skirt-friendly climate control

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