WHEN DAZN arrived in the UK in December 2020 they carried with them the slogan “Game. Changed” which, if you could get past the awkward placing of the full stop, seemed to imply they would be the ones to change the game by essentially updating it for a new, more tech-savvy audience.
However, that, almost two and a half years on, has not been the case. In fact, while it was not incorrect for them to predict the game would change, to suggest they, DAZN, would have anything to do with this change was a suggestion both arrogant and audacious in the extreme.
That’s not to say DAZN’s influence on boxing hasn’t been a significant one. It has. has changed.
