Although wellness is not a new concept, a global pandemic helped bring it once again to the forefront. Not only are more consumers interested in wellness, but they are now viewing it through a wider and more sophisticated lens. It is no longer just about fitness and nutrition, but also overall physical and mental health. There are a wider variety of products available and customers are demanding clean, natural, products designed to improve health and well-being.
So, what does this have to do with cannabis? Everything! As perceptions change
