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    In 2020, CBS made a landmark deal with the NAACP. So where are the TV shows?

    by Greg Braxton, Los Angeles Times Mar 30, 2023 6 minutes
    Whoopi Goldberg attends the "Till" premiere during the 60th New York Film Festival at Alice Tully Hall, Lincoln Center on Oct. 1, 2022, in New York.

    LOS ANGELES — The 2020 murder of George Floyd at the hands of Minneapolis police horrified the country, sparking massive protests and propelling the Black Lives Matter movement demanding justice for Black people in the face of systemic racism and violence.

    The tragedy also rocked Hollywood, which has had a roller-coaster history when it comes to diversity, particularly prioritizing projects by and for people of color. Numerous studios, production companies and TV networks swiftly pledged large donations to various advocacy groups and social programs. Others announced new programs and initiatives committed to locating and promoting Black talent in front of and behind the camera.

    But of all of Hollywood's efforts to show solidarity with the Black Lives Matter movement, one stood out.

    CBS Television Studios with the NAACP to develop scripted, unscripted and documentary programs for TV networks and streaming platforms. The deal marked new territory, the most prominent agreement ever hatched between a major television studio and an organization outside Hollywood to create entertainment content.

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