“An iPod, a phone, an internet communicator… An iPod, a phone — are you getting it? These are not three separate devices. This is one device. And we are calling it iPhone.”
Ever since 2007, when Steve Jobs got on stage, uttered those words, and changed the history of his company yet again, the iPhone has sat right at the heart of Apple’s now multi–trillion–dollar empire. Year after year, the company rolls out the latest model, and year after year consumers flock to buy it. Or do they?
Sixteen years later after the first iPhone launched, and there are certainly a lot of Apple smartphone users in the world. In the statement accompanying Apple’s first earnings report of 2023, which covers the last three months of 2022, chief executive officer (CEO)
