Names, it seems, are important. This is probably something which marketing folk have known for a good long time. Words that sound right can help sell things. ZEISS, of course, was around long before marketing as we know it was dreamed up, making optical equipment of the highest quality.
“ZEISS.” Say it slowly and listen. It sounds like ‘spice' or ‘nice' – phonetically correct with a shape to it. And when you add the word ‘zielfernrohr’ (telescopic sight) to it you are halfway close to buying one!
ZEISS's most recent additions to the lines of sporting optics are the V4 and V6 range of telescopic sights, with ‘V' indicating variable magnification. There are five in
