The Chinese New year was on January 22, 2023, and this used to be a major date for the industry as shoppers from China usually celebrate by spending money and hosting big family events. This year, celebrations were held publicly — a major change since the COVID pandemic started three years ago. Indeed, the Chinese government recently lifted the strict “zero-covid” confinement rules.
This lifting of the ban finally allowed people to travel to visit family members without travel restrictions and fear of having
