Here’s the rub: we have never in the history of humankind been more spoiled for skincare options. But, unless you’re a dermatologist or extremely devoted to label-gazing, that has only complicated things.
More choice isn’t always the path to skin nirvana but can lead us down a road to overwhelm, over-consumption and over-use of actives.
“Our skin is part of what makes us unique, there is no one size fits all,” says Dr Deb Cohen-Jones, a medical practitioner who co-founded the online prescription skincare service, The Secret Skincare, with Dr Clara Hurst. “It is so